Facebook Retargeting
Chatbot interactions capture a lot of metrics and data of your visitor. This guide tell you how you can leverage these interactions in creating Custom Facebook Audience that you can retarget & convert
Step 1 - Add Facebook Pixel
Add the Facebook Pixel code to your webpages where the chatbot is live. To learn how to add the Facebook Pixel code on your website - please refer to this link.
Step 2 - Add Custom Events to your Chatbot Flow
In your chatbot flow, at any stage, you can push a custom event to your Facebook Audience. And then you can use these events to create a Custom Audience that you can retarget on Facebook.
How to add Custom Events in Chat Flow
Add a Client Javascript Node in the chat flow.
You can track custom events by calling the pixel's
fbq('trackCustom')
function, with your custom event name, and (optionally) a JSON object as its parameters. For more details refer to Facebook's Documentation.
Example:-
Suppose an insurance company has this kind of a chatflow
After the selection, a custom event can be pushed to Facebook such as
So, now you can create a custom audience who is interested in Health Insurance and is a female.
This way you can create a highly enriched customized audience for retargeting.
Step 3 - Create a Custom Audience
Follow Facebook's guide on how to create a Custom Audience using Website Events.
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