Chatbot interactions capture a lot of metrics and data of your visitor. This guide tell you how you can leverage these interactions in creating Custom Facebook Audience that you can retarget & convert
Add the Facebook Pixel code to your webpages where the chatbot is live. To learn how to add the Facebook Pixel code on your website - please refer to this link.
Step 2 - Add Custom Events to your Chatbot Flow
In your chatbot flow, at any stage, you can push a custom event to your Facebook Audience. And then you can use these events to create a Custom Audience that you can retarget on Facebook.
You can track custom events by calling the pixel's fbq('trackCustom') function, with your custom event name, and (optionally) a JSON object as its parameters. For more details refer to Facebook's Documentation.